American actress, writer and producer Issa Rae has partnered with LIFEWTR, promoting the water brand's new Life Unseen platform, which aims to 'amplify the unique work and perspectives of diverse creatives' and 'raise awareness of the systemic disparities that continue to stifle equitable access and exposure across the arts'.

The Insecure star said of the project 'As a creative and an avid consumer, I've witnessed firsthand how bias flows through fashion, film, music, visual arts and other creative territories. LIFEWTR understands that creativity literally doesn't exist without diversity of culture, perspective and interpretation. Together, we're inviting everyone to help shine a light so the work of unseen artists can be seen'.